Interview

Interview: Bonjour Natalie Bibeau

FACC Florida:  You have just set up business in Florida and your office is in Miami. As a Canadian company, why did you choose this market?

Natalie Bibeau: I am fortunate to have dual Canadian-American citizenship and it’s been quite a few years now that I wanted to support our Canadian clients on the US market.  It’s finally possible!  But when you explore new markets, you discover new things. I quickly learnt that there was a French-American Chamber of Commerce in Miami and, by becoming a member, I realized that there were many companies that we could serve. We have worked for a number of major French companies in Canada, including Groupe SEB, Ales, L’Oréal, Materne, Escale Paris and Caudalie.

 

FACC Florida: Can you describe your business, services and events?

Natalie Bibeau: I manage a public relations firm (NATA PR) specialized in lifestyle consumer products (beauty, fashion, design, tourism and food). We help brands to increase their awareness through our digital and press contacts, and we help them with their influencer campaigns and social media initiatives. Our services include product presentations, launches, store openings and 360° campaigns in collaboration with our strategic partner Outsmart Labs Outsmart Labs with whom we share offices here in Miami.

 

FACC Florida: You’ve just set up here. What will be the first thing you do?

Natalie Bibeau: First, become a member of the French-American Chamber of Commerce in Miami! Then, hold one of our highly-successful multi-brand events (NATA MIAMI 1), which will take place in COSENTINO’s magnificent Biscayne showroom on April 24. These events are well-attended by journalists and bloggers. We will bring together a maximum of ten brands that have new products to present and are looking to increase their visibility. This event is just the beginning because we will then support these brands for the next four months to ensure maximum media coverage.

Any brands interested in this event can email us now at nata(@)natapr.com and I would be very happy to call them to go over all of the details.

 

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